Sometimes leaving a mark means removing one.
One of the most innovative and high-performing Formula 1 sponsorship activations in the modern era: a brand that paid $6M for sponsorship outperformed all others by having its logo taken off the cars.
One of the most innovative and high-performing Formula 1 sponsorship activations in the modern era: a brand that paid $6M for sponsorship outperformed all others by having its logo taken off the cars.